A geographic infographic is when data is visually presented according to a location on a map.
Infographics are versatile and lend themselves to creativity. Original visual elements, like illustrations, photos, etcetera are elements suitable for infographics. One of the visual elements with high information density is a map.
So, when location is an important data element, a map is the best option for the infographic.
The purpose of an infographic map is to present data in a way that is easy to read within the geospatial context. Ultimately, it engages the viewer and makes information understandable.
When contemplating the use of an infographic map, think about a special angle, something that will interest people.
Types of Infographic Maps
Map infographics are useful in different settings and work well to present different types of information. Consider using an infographic map in the following cases. When presenting:
- Demographic data.
- Geographic data.
- Information for travel guides, tours, and similar businesses.
- Location-related information for companies, industries, or similar audiences.
- Survey results with a geospatial relation.
A map type that is of particular use in infographic map presentations is the choropleth map. Choropleth maps use different colors to present information.
It is important to think beforehand about what story the map should convey. Some questions to consider are:
- Will it focus on a small area, a larger region, or the whole country or world?
- Will the map focus on the geography of the area, or will it be about specific patterns that are discernable in the area?
Here are some examples to get a better idea of what factors should be considered.
Before Creating a Map Infographic
Maps are excellent tools for telling stories and presenting information that is related to specific places. There are other reasons why a map infographic is the right tool in a certain setting.
Variety of Scales
A map can focus on different parts of the world, countries, states, counties, cities, or neighborhoods. Think about which scale setting brings out the story in the best way.
Maps are Abstractions
Maps are general representations of reality. Because they have the purpose of conveying information, it is important to ensure that the map is accurate. A mistake is easily made but can mislead people in serious ways.
There are some conventions when it comes to map-making. People are used to them and use these to read a map. These are some of them:
- The north is usually positioned at the top of the map. This is especially true in the northern hemisphere. Consequently, the south is at the bottom, the east to the right, and the west to the left.
- Lines in a map usually indicate borders of some sort.
- Make sure that data is presented in such a way that it is easy for the reader to understand what they mean.
Tips for Creating Infographic Maps
With the topic clearly defined, creating the graphics will be easier. If the data spread over different countries, the choice for using a world map is justifiable. If not, the choice will be for a country map, or a selected region, such as a city or a state. It could even be a map of a neighborhood or factory site.
Most of the time it is best to use one single map for presenting the information. There are some exceptions to that rule. Maps can be used side by side to compare patterns in different regions. Another exception is when comparing the overall patterns in a large area and the more detailed information in a small area.
Many tools are available to mark different sections on the map. These tools include borders, names, labels, colors, and gradients. Often maps are used in combination with charts and diagrams. Certain map details can be explained in a legend or separate graphics. Another option is to use text layers on top of the map.
Great Infographic Map Examples
The internet is a treasure trove of examples of graphical and interactive maps. When planning to use an infographics map on a website, first think about where, when, and how to use it. Then think about what kind of illustration to use and what added technology will be beneficial.
This article contains 26 original examples of infographics maps. They are useful to gain inspiration for a personal project. Hopefully, they lead to new designs that are effective in reaching the goal, engaging the audience.
The Earth’s Oldest Trees
Infamous Volcanoes Around the World
Foods US States are Known For
World’s Best Carnivals
The Most Famous Brand From Each State In The US
Where Jobs Have Been Hiding
Tour de France
Map of the Most Popular Surnames in the United States
Poland and California Comparison
Hubspot Twitter Territory
US Map Underwater Mortgages
Market Share by Continent
Global Traffic Map 2010
USA GDP by State
An Economic Snapshot of Every US State
World Nuclear Power Reactors
The National Flag
The World’s Resources by Country
Healthcare Costs in the USA
Starbucks and McDonald’s Infographic World Map
The Percent of American Indian and Alaska Native People
Oil Imports to the US
10 Best Places to Buy a House
Facts about Iceland
Interactive or Static Maps
In an interactive map, a viewer needs some form of interaction with it to access information. This could be by clicking, hovering, scrolling, or some other way. For example, a visitor needs to click an icon for information about a location to appear.
In a static map, all information is already present, like in a poster or image. There is nothing that is hidden that must be revealed.
n excellent place to start to create an interactive infographic is MapSVG. It allows the user to modify an existing map and make an impressive map infographic that is ready to add to any website.
Tools to Create Infographic Maps
Many consider Canva the best infographic tool available. It offers an all-in-one solution for creating content of different kinds. Infographics are one of the sections that Canva offers. It is in the marketing section, mixed in with all the social media templates.
Visme is straightforward and easy to use. It uses content blocks that the user can adapt to his needs. That makes it easy to make changes. Only one specific block can be customized without changing everything else. This makes updating an icon or infographic easy and fast.
The focus of Venngage is on infographics. From its very start, that is what they were known for and that is what they continue to be famous for. Besides templates for infographics, they also offer tools for different types of graphic design.
Piktochart too is a tool that was mainly designed to create infographics. It is most similar to Visme in that it mainly caters to the needs of businesses, rather than bloggers and individual content creators.
Piktochart has been around for some time but continues to be up to date and offer trendy designs.
Ending thoughts on these infographic map examples
Maps are just one element of infographics. Other visualizations, like icons, illustrations, and text are other common elements. Well thought-through and designed maps tell a story that captivates the audience.
Avoid putting too many visuals and text into a map. It overwhelms the viewer and the goal of logically presenting information is missed. Instead, direct their attention by using clear titles, and effective use of different sizes and colors.
The templates by Venngage are a great help. These were made by professionals and are editable to suit the needs of the user.
We also wrote about a few related subjects like measure distance on Google maps, what is a vector map, interactive maps, the choropleth map, thematic map examples, blank map of India and statistical maps.
I take it you like maps as well so make sure to check out MapSVG, a great WordPress maps plugin you should check out.